Aspire & Snowstorm
Aspire
Through Aspire, Snowstorm powers the travel experience behind premium banking and credit card programs worldwide. Cardholders search, book, and redeem across flights, hotels, cars, and activities inside their bank's rewards journey, while issuers gain a proven platform to drive card engagement, spend, and loyalty.
At a glance
The partnership today
8 institutions live, 21 Visa markets, and a growing network.
02What we've delivered
$350K+ invested in X-Ray diagnostics and secure APIs.
03What's in build
Every programme moving to the modern platform, unlocking EIP.
04What's coming
Cruise and Homes & Havens for cardholders.
05The partnership proposal
One platform fee, a shared growth model, and commitments in return.
Travel rewards for the world's leading financial institutions.
8
Financial institutions in production
21
Visa markets live
Asia · Europe · Middle East · Africa · Americas
Global footprint
What cardholders get
Earn accelerators
Bonus earning on travel booked through the program, rewarding cardholders for choosing their card.
Travel credit
Annual or promotional credits applied directly at checkout.
Points boost
Enhanced redemption value that makes points go further on travel.
Live with global issuers
Visa
21 markets
Citi
Singapore · Hong Kong
HSBC
Premium banking
UBS
Private banking
Luxury Card
Gold · Black · Titanium
Wells Fargo
United States
Mastercard
Europe, Middle East & Africa
B2B platforms
Mastercard
RBC
One platform, configured per issuer: each program keeps its own brand, earn rules, and redemption options.
Expanding the network
Mastercard US
United States
American Express India
Launching October 2026
RBC
Points redemption
U.S. Bank
Points redemption, including partial pay with points
Pay with points, your way
Flexible point-and-cash redemption so cardholders can use any balance.
Richer experiences
Deep-linked activities and new content integrations extend the program beyond the trip.
Built to expand
New issuers launch on the same proven platform, without a rebuild.
Insider benefits embedded in card programs, including the Barclays Premier Card.
Built for Aspire
Investing ahead of the programme's growth
As Aspire's issuer network has expanded, Snowstorm has invested directly in the reliability, visibility and openness of the platform. Four commitments are delivered or underway.
Platform stability
A dedicated stability programme, with Snowstorm's engineering capacity prioritised on booking reliability across every issuer programme.
In progressX-Ray diagnostics
A booking-failure diagnostic portal built for Aspire, turning scattered technical evidence into a single, plain-language cause for every failed itinerary.
DeliveredSecure APIs
Secure access to Snowstorm's APIs, enabling Aspire to power AI and other deployments on the same platform.
In deliveryPlatform migration
Every legacy Aspire programme is moving to the modern Snowstorm platform, starting with UBS.
In build$350K+
Total invested for Aspire to date
Includes both investments below
$100K+
of which — X-Ray diagnostics
$250K+
of which — Secure API delivery
Delivered for Aspire
X-Ray: every failed booking, explained
A travel booking crosses many systems: the booking engine, the GDS or aggregator, the airline or hotel, and payment. When one fails, the evidence is spread across all of them. X-Ray brings it together for each itinerary and states a single cause, so teams know what broke, where, and who owns the fix.
Failure grouping
Failed bookings grouped by real cause in plain language, such as “no availability” or “payment declined”, not raw error codes.
Supplier evidence
The supplier’s actual response, retrieved and shown alongside the booking.
Deterministic diagnosis
A rules engine classifies every failure consistently, with no dependency on AI availability.
Segment reporting
Flight segments by airline, route and status, ready to reconcile against supplier statements.
Finance and partner views
Revenue, margin, commissions, refunds, and performance by distributor.
Ask X-Ray
Natural-language questions answered within each user’s existing permissions.
New capabilities are being added as Aspire's programme grows.
Platform migration
Moving every Aspire programme to the modern platform
Aspire's legacy programmes run on an older codebase, separate from the platform that now powers every other Snowstorm product. We have begun to build on the modern Snowstorm platform, and then migrate all legacy Aspire clients to it, with UBS the first to launch.
$600K+
Committed to the migration
UBS
First programme on the new platform
All
Legacy Aspire clients migrating
Why this is essential
One platform, every feature
Every product Snowstorm builds lands on one codebase. Once migrated, Aspire programmes gain EIP, pay with points and richer experiences as soon as they ship, rather than waiting for a separate legacy build.
Security by design
A modern, actively maintained stack with current frameworks and dependencies, reducing exposure and aligning with the security expectations of global financial institutions.
Faster, mobile-first experience
Quicker page loads and a responsive interface built for the phone, where cardholders increasingly search and book.
Faster issuer launches
New issuers and markets are configured on proven components, not rebuilt, shortening time to launch.
Accessibility and consistency
A shared design system that makes it easier to meet accessibility standards and keep every issuer's experience consistent.
Sustainable to run
One modern codebase is easier to maintain, test and staff than two, so engineering effort goes into new features rather than keeping legacy code alive.
The legacy platform can be maintained. It cannot grow. Migration is what allows Aspire's programmes to keep pace with the rest of the network.
What migration unlocks
EIP for every Aspire booking
The booking ends. The cardholder relationship doesn't.
Once a programme is on the modern platform, every booking can carry an EIP itinerary: a living page the cardholder returns to throughout their trip, fully branded for their bank. It turns a one-time redemption into an ongoing relationship with the card, and it becomes available to each Aspire client as soon as their migration completes.
Fully branded per issuer
Each bank's domain, design and voice. The cardholder sees their bank, not a travel supplier.
Card benefits, front and centre
Travel credits, earn accelerators and points boosts shown where they apply, reinforcing the value of the card.
Points on every add-on
Cars, activities, transfers and trip protection added in place, each earning or redeeming in the programme's currency.
Five journey stages
Confirmation, pre-arrival, in-stay, post-stay and cancelled, each with its own content and offers.
Ten languages, every currency
Ready for Aspire's global issuer footprint from day one.
Service in the bank's name
Changes, cancellations and support handled end to end, under each issuer's brand.
Migrate
Programme moves to the modern platform
Brand
EIP configured with the issuer's brand and benefits
Launch
Every new booking receives a branded itinerary
UBS first, then every Aspire programme as its migration completes.
Already live at scale with Wyndham Hotels & Resorts, across 40 million reservations a year.
A living itinerary, under your brand
EIP replaces the static confirmation with a page the guest returns to throughout their trip, carrying your brand, your loyalty programme and your partners, and selling on your behalf at every stage.
Fully branded
Your domain, your design system, your voice. No third-party marks anywhere.
Live reservation data
Every render reads the reservation live. Never cached, never stale.
Five journey stages
Confirmation, pre-arrival, in-stay, post-stay and cancelled, each with its own content.
Ten languages, every currency
The guest sees their booking in the language they made it.
Every screen
Desktop, mobile and in-room TV.
Zero build for you
We integrate to your reservation system. Nothing is built on your side.
Confirmation
Cars, activities, transfers and trip protection, plus membership and partner offers at the moment of highest intent.
View live02One week out
Weather, packing and local guidance. Late add-ons like parking, dining and events.
View live03At stay
Things to do today. Room service, spa, late checkout — on mobile and in-room TV.
View live04Post stay
Points earned, receipts and review prompts. The next booking begins here.
View live05Cancelled
Rebooking and credit retention: a reason to come back rather than go elsewhere.
View liveNew content for Aspire
More to redeem, more reasons to book
Two new content categories are coming to Aspire programmes, giving cardholders high-value ways to use their points beyond flights and hotels.
Cruise, built into the programme
The highest-value trips cardholders take.
A dedicated cruise experience inside each issuer's programme, where cardholders search sailings, compare cabins and book with their points or card.
- Major cruise lines and itineraries worldwide
- Cabin selection and pricing in one flow
- Earn and redeem in the programme's currency
- Onboard credits and card benefits applied at booking
Homes & Havens
Vacation rentals with hotel-brand confidence.
Handpicked villas and vacation homes, built by Snowstorm and launched with Wyndham Hotels & Resorts as anchor partner. Available to Aspire cardholders in the same booking flow as hotels, under each issuer's brand.
- Villas and homes alongside hotels, in one search
- Proven with Wyndham as anchor partner
- Earn and redeem in the programme's currency
- Serviced end to end, in the issuer's name
Both categories are delivered on the modern Snowstorm platform and carry EIP itineraries from booking to return.
The partnership proposal
We scale when Aspire scales
Everything on this page, from stability and X-Ray to migration, EIP and new content, needs a dedicated team behind it. We are proposing a partnership model that funds that team in full, and links Snowstorm's growth directly to Aspire's.
Aspire's growth is our growth. The model is built so neither side wins unless both do.
One fee, one dedicated team
A monthly platform fee funds the full team and infrastructure that keep every Aspire programme running, secure and moving forward.
Platform operations
Running and maintaining every live Aspire programme.
Modern platform migration
Moving every legacy programme to the modern platform.
24/7 technical operations
Round-the-clock monitoring and resolution across all dashboards.
What the team does
Watches every signal
Continuous monitoring of bookings, supplier connections, payments and conversion across all Aspire programmes, using X-Ray and the platform's live dashboards.
Acts, not just alerts
Engineers with the access to diagnose and resolve issues directly, rather than raising tickets and waiting.
Around the clock
Coverage across every time zone Aspire's issuers operate in, including weekends and holidays.
Learns from every incident
Each issue is traced to its root cause and fixed permanently, so the same failure does not return.
X-Ray diagnostics team
Ongoing development and support of Aspire's diagnostic portal.
Dedicated developers
Engineering capacity for Aspire's roadmap and new issuers.
Programme management
A named team coordinating launches, releases and priorities.
Weekly penetration testing
Continuous security testing to the standard global banks expect.
Stability programme
Root-cause fixes so issues are resolved permanently.
Two parts, one shared interest
Platform fee
[MONTHLY FEE]
A fixed monthly fee covering the dedicated team, infrastructure and security above. Predictable for Aspire, and sufficient for Snowstorm to deliver without compromise.
Growth share
[GROWTH SHARE]
A share of the growth the platform creates, from new issuers, markets and content. It only pays when Aspire's programme grows.
Proposed term: [TERM]. A multi-year term gives Aspire price certainty and Snowstorm the confidence to invest ahead of demand.
What Aspire can hold us to
Response times
Critical issues acknowledged within [X] minutes and resolved within [Y] hours, around the clock.
Migration timeline
UBS live on the modern platform by [DATE], with every legacy programme migrated by [DATE].
EIP rollout
Branded EIP itineraries for each programme within [X] weeks of its migration.
Transparency
Monthly reporting on stability, incidents, delivery and programme performance.
Why it works for both
For Aspire
- A dedicated, fully funded team without building one in-house
- Stability, security and 24/7 cover that protects every issuer's brand
- Every new capability — EIP, pay with points, new content — as it ships
- Costs that rise only when the programme grows
For Snowstorm
- The resources to deliver at the standard Aspire's issuers expect
- A long-term partner to invest alongside
- Growth tied to Aspire's success, not to billable hours
Delivered together, this lets Aspire scale with confidence, and Snowstorm scale with Aspire.